Relational therapy for deep feelers, high achievers, and cycle-breakers.

Atlas Therapy • New York City, New York

Brochure and flyer for Atlas Therapy, featuring interior images of living rooms with modern decor, white walls, and large windows. The brochure mentions relationship therapy in Manhattan, and the flyer discusses relational therapy for families and children, emphasizing meaningful change and untangling rigid patterns.

Impact Areas

Mental health

Services

Brand strategy
Brand identity
Website design
Website development
Ongoing design partnership

Years

2024-present

Overview

Atlas enlisted Sereth to help guide them in building a design system that provides a clear vision, personality, and lasting influence for their future.

Brand identity

The Atlas brand was crafted to captures movement, growth, and the spirit of exploration, drawing inspiration from nature, maps, and the energy of evolving journeys.

The primary icon represents a globe with moving parts, designed to feel organic and full of kinetic energy. We explored elements like cell division, plant growth, river ripples, and waves, ultimately landing on an abstract, nature-inspired globe that evokes motion and expansion beyond limits.

Organic illustrations break the grid’s structure, mirroring the fluidity of the icon and evoking unfinished, personal journeys.

A promotional flyer with a background image of a coastal mountain scenery viewed through a window. The flyer features a gray logo resembling a stylized fish or abstract shape, and a paragraph of text saying, 'We help Asian couples navigate communication, family expectations, intergenerational dynamics, and cultural differences while strengthening connection and understanding.'
Multiple business cards for Atlas Therapy, featuring contact details for Janine Cheng, LCSW, and describing therapy services focused on relationship counseling and mental health.
A brochure page for a therapy practice features text about growth-focused therapy, a simple icon, and an image of a bright, modern living room with white walls, two white columns, white armchairs with dark cushions, a white lamp, a white textured side table, a large green plant near a window, and a stack of books.
A laptop on a white desk displaying a website about relationship therapy, with a focus on studio decor including green plants and furniture visible on the website.

Website design + development

With all the brand elements in place, we set out to craft a dynamic and energizing digital experience that truly reflects Atlas’s mission.

The website was designed with intentionality to not only showcase the wide range of therapy services and valuable resources but also to tell Atlas’s story in a way that resonates. Every element, from the layout to the colors, was chosen to invite individuals and couples to feel seen, supported, and encouraged as they begin their journey toward personal growth and healing. The site serves as a welcoming gateway, guiding visitors through the steps of their therapeutic journey, empowering them to take the first step with confidence and clarity.

View the Atlas website

Multiple smartphones displaying the website of ATLAS therapy, showcasing various therapy services, office interiors, and informational text about therapy benefits.
A person using a laptop on a gray surface, viewing a webpage about thoughtfully designed office spaces with a picture of a bright, white, cozy room.
Screenshot of a therapy website featuring a modern, light-colored hallway with wall art and a small seating area, alongside text about free therapy consultations, and images of a person taking notes and a hand holding another hand.
A street-facing outdoor billboard displays an interior design living room with white paneled walls, a blue velvet sofa, white and blue pillows, a patterned rug, and a gold-framed chandelier. The billboard includes a blue section with white text about a systematic approach to therapy, emphasizing not to keep repeating the same patterns.

WHAT THEY SAID

“Working with Sereth Design has been an absolute dream. They took my thoughts and turned them into something intentional and beautiful.

Their process for gathering my ideas was incredibly thorough and so helpful in helping me really formalize my thoughts around branding, marketing, target audience, etc. Their ability to take a mishmash of ideas and turn them into exactly what I had envisioned and more will never cease to amaze me.

Esther and her team are thoughtful, pay attention to detail, fun, follow-through, are responsive, and are perfect to bounce ideas off of. They felt like true collaborators. Sereth Design has been a huge asset to me, to my brand and to my business. I feel so thankful to have found them and I cannot recommend enough!”

— Janine Cheng, Founder & Clinical Director

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