A community exploring healing at the intersection of culture and justice.

(un)jaan • La Porte, Texas

A person holding a laptop with a website on the screen that features a woman stretching, with text about cultivating pathways to healing.

Impact areas

Community building
Health equity
Social justice

Services

Brand identity
Website design
Website development
Illustration

Years

2021-present

A digital webpage with a pink background featuring a profile of a woman named Hiba. The page includes two photos of Hiba, one where she has dark hair and is wearing a green patterned top, and another where she is wearing a yellow sweater. There is descriptive text about her healing journey, the services offered, and her background, along with sections on her beliefs, what she finds joyful, and her curiosity about relationships.

Brand identity

In 2021, the team at (un)jaan came to us to help bring their vision to life: a brand that feels inclusive, welcoming, and vibrant.

They needed an identity that felt inclusive, welcoming, and vibrant—something that would resonate deeply with BIPOC communities seeking restoration and belonging.

(un)jaan is a space for BIPOC individuals to feel supported, held, and empowered—a place for growth, connection, and restoration. We rooted the brand identity in these values, designing visual elements that reflect movement, physical connection, and community. Flowing lines were used to symbolize relationships, personal journeys, and the pathways we walk together.

The logo was built in three parts: an icon representing connection and embrace; a wordmark with a mirrored “U/N,” symbolizing 180-degree movement and transformation; and a custom Urdu wordmark, integrated into full-size illustrated patterns. Typography was selected for its strength and softness—rounded edges and full-bodied curves creating a balance of presence and approachability.

Line drawing of two adult women and two children, all with long hair, interacting with each other on a dark blue background, with Arabic text at the top.
Graphic design with the word '(un)jan' in colorful text, a small white line drawing of two hands holding each other above, and Arabic script below.
A red poster with white text listing positive words: growth, unity, movement, strength, authenticity, connection, truth, empowerment, mindfulness, invitation, with white curving lines in the background.
Four colorful square art pieces with line drawings of women's profiles and abstract shapes on different background colors: cream, purple, red, and orange.
A collage of Instagram posts on the left side, with topics related to yoga, trauma healing, and community, and a blue informational booklet titled 'Five Ways to Deepen Your Yoga Practice' on the right side, featuring a woman in a yoga pose on the cover.
Open laptop on white surface displaying a website about the meaning of 'unjaan', a word meaning strength, life, and the unknown in Urdu, with text and an image of a hand holding a white stone.

Website design + development

We carried the heart of (un)jaan’s brand into every part of the website—building a digital space that feels just as warm, inclusive, and connective as the brand itself.

The design emphasizes softness and flow, using curved lines, generous white space, and organic layouts to evoke a sense of calm and openness. Illustrations and motifs from the brand identity appear throughout, reinforcing themes of connection, movement, and care.

We prioritized a welcoming user experience—clear navigation, thoughtful language, and an intuitive structure guide visitors through the site with ease. From the homepage to program details, each section was designed to hold space for reflection, belonging, and growth.

View the full website

Webpage for a wellness organization called '(un)jaam' featuring a woman in black yoga attire stretching with a black background and line art of human profiles overlaid, with text 'Cultivating pathways to healing' and a description of community-focused healing practices.
Open laptop on a wooden table displaying a webpage about supporting transformational relationships, with images of a closed eye, a woman, a girl holding a plant, and a person hugging their knees, in a room with beige curtains and a hanging white marble lamp.
Three overlapping newsletter and media recommendation cards about yoga therapy, mental health, and personal growth, with a subscription form on the right side.
A smartphone placed on a white shelf displaying a website about healing pathways, with a terracotta vase containing dried poppy seed pods on the left side.
A website showing offerings for organization partnerships with sections about anchors: being, breathing, and excavating, each with a brief description and image of a woman.
Open laptop on a wooden table displaying a webpage with a woman's photo and text about healing, culture, and justice. Bright sunlight coming through a window in a bright room.
Digital webpage mockups with articles about yoga therapy, insights, and journals. The main page features a woman sitting on the floor in a yoga pose, with additional images of nature and women practicing yoga.

WHAT THEY SAID

“It's been an honor to work with Sereth! We couldn't have done it without you.

I am so grateful that I found Sereth Design at the beginning of my entrepreneurial journey. When I came to Sereth, I only had ideas about the work I wanted to do and how I wanted people to feel. They listened attentively and created a branding identity which captured both the essence and potential of my business, (un)jaan. Throughout the branding process, they incorporated my feedback, asked powerful questions, and created stellar branding assets all of which set me apart and up for success. Fast forward a few years, I was in a position to revamp my website and knew that I had to work with Sereth again. They remembered so much about my brand and held me accountable to producing the content necessary for the website all the while taking so much initiative to build and add components I didn't even know we needed. We recently just wrapped up this fun 6-month engagement, and I couldn't be more prouder of the new website. I enthusiastically and without reservation recommend Sereth for all branding/website needs. Esther and her whole team are SO brilliant, skilled and compassionate and an absolutely joy to work with.

— Hiba Haroon, Founder

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