What Type of Photos Your Nonprofit Business Needs

Non-profit organizations have an essential role in our communities, and photography plays a significant role in telling their stories. A well-planned photoshoot can help non-profit organizations to showcase their work, raise awareness, and even attract donations. In this blog post, we’ll share some of the type of photos we see as we’re designing websites, campaigns, and marketing that every nonprofit needs to have!

Here are some types of photos that all nonprofits should consider including in their visual storytelling:

1. Your Team / People

Headshots of the organization's leadership team and board of directors

Headshots of team members and contributors
Photos of the nonprofit's volunteers, including group shots and individual portraits
Candid shots of volunteers and staff members in action
Photos of the nonprofit's beneficiaries, including testimonials and quotes from those who have been helped by the organization

2. Impact and Action Shots

Before-and-after photos to show the impact of the nonprofit's efforts

Portraits of the people impacted by the nonprofit's work
Photos of the community being served
Action shots of the nonprofit's work being done, such as building houses, delivering meals, or cleaning up the environment

3. Activations & Events

Photos of the nonprofit's partnerships and collaborations

Photos of events, fundraisers, and other activities
Photos of keynote speakers or special guests at events
Photos of the nonprofit's staff or volunteers preparing for events behind the scenes

4. Details and Spaces

Photos of the nonprofit's physical location and facilities

Images of the nonprofit's logo, branding, and marketing materials
Hands in action (i.e. work being done, writing, typing, talking, hugs)
Close-up photos of the nonprofit's work tools, equipment, or materials
Photos of the nonprofit's merchandise or products, if applicable

5. Seasonal Photos (optional)

Seasonal or holiday-themed photos to keep content fresh and engaging
Photos of volunteers and staff members serving holiday meals or distributing gifts
Images of seasonal events, such as Earth Day activities, a winter festival or a holiday toy drive
Images of the nonprofit's facilities decorated for the holiday season

Photography plays a significant role in telling your impact through visual storytelling.

Including these types of photos can help you connect with their audience and tell a more compelling story about your nonprofit’s mission and impact. By incorporating a variety of photos into your visual storytelling, you can engage your audience and showcase the importance of your work in a meaningful way.

If you need help with any part of the photography or creative direction process, our team would be happy to help!

Let us help tell your story in the most thoughtful and strategic way. We’d love to help you curate the style, shotlist, and overall look and feel of your brand’s photoshoot. Fill out an inquiry form or hit reply to send us an email so we can start the conversations. We know you have a story to tell and lives to touch, let us help you get there.