Our journal
and writings
We believe in order to change the world we must always be open to new ideas.
We’re experts in design for mission-driven work. We use this space to share our approach and our thoughts on marketing for nonprofits.
5 brand strategy questions I ask every nonprofit client
When we work together, you’re puttin’ your entire first impression in my hands. And that’s a responsibility I do not take lightly! In order to nail that love-at-first-scroll moment, there are a few things I need to know about your business first.
Professional design, DIY, or AI?
When people look at the cost of hiring a professional graphic designer, they tend to pick their jaw up off the floor and move on to a drag-and-drop tool like Canva or WIX, or lean into AI. While these are great tools for people who know how to use them, it can be daunting to design something that sticks out from the crowd if you’re only comfortable with templates.
How to develop a strong creative direction for your nonprofit
A solid creative direction helps us understand exactly how we'll use design to solve your problems before any design work is created.
The value of brand design for impact-driven organizations
Investing in brand design shapes your brand story and connects with your ideal customers. Here's why you need solid branding.
Why brand guidelines matter for your team
Think of your Brand Guidelines as the “when to use what, where to use it, and how to use it” of your new brand. Here's what to expect!
4 mistakes to avoid in your nonprofit website redesign
Redesigning your website can be one of the most rewarding parts of a rebrand. But a redesign can also be stressful. Here are four mistakes nonprofits often make during a website redesign, and how to avoid each one.
3 tips to make your nonprofit website more impactful
The second that someone new stumbles on your page, you want to make sure they are immersed into your world for the moments you share—to help them get a glimpse of the system you live in, and the universe you occupy. Here are a few tips to ensure that when they do, your story, vision, and mission, shine so bright they couldn’t miss it.
What is a brand workshop?
If you’re hoping to grow your business and establish yourself as a leader in your industry, you’ll need a strong brand. The best way to build one? Complete a brand workshop with your team, led by a branding professional. Here’s how it could help you!
How to inspire action through design for social impact
Good design, invites everyone in, creating unity and connecting on a deep emotional level. We believe design is capable of changing our world; here’s how we wield the tool.
How to define your mission, vision, and values
When it comes to figuring out a brand identity, brands, like people, need to have a mission, vision, and values.
What it's like working with a social impact design studio
So, your brand is on a mission to change social culture and leave the world better than you found it? Here are a few reasons why we recommend working with a social impact design studio (like us).
Nonprofit branding and web design best practices
Fundraisers, door-to-door campaigns, and petitions are some of the many creative ways nonprofits work to spread their message. As visionary, world-changing organizations, they are always seeking ways to further their mission. One frequently overlooked way to do that, however, is through quality branding and design.
How to breathe new life into your nonprofit's brand
There’s no better time than now to take another stab at the new year and breathe new life into your business and brand. You don’t actually need a date or a New Year to tell you when to refresh your brand; you just need to know when it’s time to.
Your nonprofit needs clarity before new designs
Most organizations think their brand “isn’t working.” What’s usually underneath the request is something bigger: a clarity problem, a consistency problem, or a growth problem. That’s why we don’t think about nonprofit brands in deliverables. We think about them in stages.
Is it time for a nonprofit brand refresh? How to know
Have you been feeling an internal push telling you it’s time to pivot—but you just don’t know in what way? In this journal we’re talking about the feelings that might be itching you and possible strategic design solutions.
Knowing your audience matters for nonprofits
To make your customers feel like your brand truly understands them, you first need to know your audience. Knowing your audience inside and out is crucial to successfully building a lasting relationship because it allows you to tailor your marketing and brand design directly to your customers.
How often should a nonprofit update its website?
Updating your website might be the last thing on your to-do list. In this journal we’re talking about why it’s important to prioritize your site and keep your content fresh—for your audience and the internet overlords.
Your nonprofit is a soul with a brand
I recently heard the quote, “You are a soul with a body, not a body with a soul.” The same is true for our businesses and orgs! They are more than just brands. They themselves are souls. So we should treat them as such.
How to tell if your nonprofit is resonating with your audience
How do you know if your nonprofit brand is working? These are the real-world, non-number signs your community is connecting with your mission.
How to tell the story behind your nonprofit rebrand
Launching a new brand is more than a logo drop—it’s a moment to celebrate your mission and reconnect with your community. Here’s how to approach your brand launch with intention, heart, and just the right amount of fanfare.
