Our journal
and writings
We believe in order to change the world we must always be open to new ideas.
We’re experts in design for mission-driven work. We use this space to share our approach and our thoughts on marketing for nonprofits.
3 tips to make your nonprofit website more impactful
The second that someone new stumbles on your page, you want to make sure they are immersed into your world for the moments you share—to help them get a glimpse of the system you live in, and the universe you occupy. Here are a few tips to ensure that when they do, your story, vision, and mission, shine so bright they couldn’t miss it.
Nonprofit branding and web design best practices
Fundraisers, door-to-door campaigns, and petitions are some of the many creative ways nonprofits work to spread their message. As visionary, world-changing organizations, they are always seeking ways to further their mission. One frequently overlooked way to do that, however, is through quality branding and design.
Your nonprofit needs clarity before new designs
Most organizations think their brand “isn’t working.” What’s usually underneath the request is something bigger: a clarity problem, a consistency problem, or a growth problem. That’s why we don’t think about nonprofit brands in deliverables. We think about them in stages.
Is it time for a nonprofit brand refresh? How to know
Have you been feeling an internal push telling you it’s time to pivot—but you just don’t know in what way? In this journal we’re talking about the feelings that might be itching you and possible strategic design solutions.
How often should a nonprofit update its website?
Updating your website might be the last thing on your to-do list. In this journal we’re talking about why it’s important to prioritize your site and keep your content fresh—for your audience and the internet overlords.
How to tell the story behind your nonprofit rebrand
Launching a new brand is more than a logo drop—it’s a moment to celebrate your mission and reconnect with your community. Here’s how to approach your brand launch with intention, heart, and just the right amount of fanfare.
The benefits of hiring a nonprofit-focused design studio
Let’s chat about why hiring a nonprofit-focused designer for your brand and website can elevate your mission, grow your impact, and build long-term trust.
How strategic design can strengthen your nonprofit
We know investing in nonprofit branding or web design can feel like a big step—especially when you're navigating limited resources. Here are ten ways that thoughtful, strategic design can make your nonprofit stronger, more recognizable, and more aligned with your mission.
How to prepare your nonprofit website content before design begins
Prepping your content before you start designing your website can save you time, energy, and stress. We created a Website Prep Guide to help you clarify your goals, organize your copy and assets, and walk into your website project feeling ready.
How to reduce your nonprofit website's carbon footprint
Thinking about your website’s carbon footprint isn’t just good for the planet—it’s good for your users, too. A cleaner, faster site is easier to navigate, more engaging, and more energy-efficient. In this article, we share how our approach to web design has evolved and offer simple, actionable tips for making your site lighter, stronger, and more future-friendly.
Embracing a fresh start in your nonprofit's brand identity
After 12 moves across countries and continents, I’ve learned that change—while scary—is a powerful catalyst for growth. The same is true in business. A brand refresh can transform how you see your business and how others experience it.
How to turn your nonprofit's programs page into a donation funnel
Is your nonprofit's programs page doing more than just sharing info? From impactful stories to seamless donation buttons, we’re sharing how to turn your programs page into a powerful fundraising tool.
5 key pillars of a powerful nonprofit website
Looking to take your website to the next level? Let’s talk about the key elements that make a site truly powerful and how they can help you connect with your audience in meaningful ways.
Nonprofit web design trends: just trendy, or truly impactful?
Web design trends are constantly evolving, but the best ones go beyond just looking trendy—they enhance functionality and improve user experience. In this post, we’ll explore how modern design elements like grids, sticky navigation, and unique animations are not just stylish but can create more structured, user-friendly, and immersive digital experiences.
What design really costs your nonprofit (and what it's worth)
When we say “cost of design” we don’t mean these literal costs like your transactional expenses. We mean what you’re not getting due to poor or less-than-adequate design.
How to write authentic copy for socially conscious brands
Consumers are not just looking for products or services; they are seeking brands that align with their values and contribute positively to society. Here’s a comprehensive guide on how to effectively connect with your target audience and convey your commitment to social responsibility.
How to create a donor-friendly nonprofit website
When it comes to fundraising for non-profits, having a donor-friendly website can make all the difference. A website that is easy to navigate, visually appealing and provides donors with the information they need can increase donations and engagement. Here are some tips to create a donor-friendly website.
Choosing a website hosting platform for your nonprofit
One of the foundational elements of a successful online presence is selecting the right website hosting platform. With numerous options available, it can be overwhelming to decide which one is best suited for your nonprofit's needs. Here’s some tips on how to decide.
How to create an inclusive, accessible nonprofit website
Not everyone experiences the web in the same way. To ensure that the digital landscape is truly inclusive, we have to prioritize accessibility.
How to launch a nonprofit website from scratch
If you're starting a nonprofit organization, creating a website is a crucial step in establishing your online presence and reaching potential donors and volunteers. Here are the steps to take to launch a nonprofit website from scratch:
