How to Drive Conversions through your Donate Page
5 tips on how to craft a strong Donate page
If you run a non-profit organization, then you know that donations are a huge part of keeping your organization running. However, just having a donation page on your website isn't enough to attract donors. You need to actively drive conversions to your Donate page. But how exactly do you get people to GO to your Donate page and actually hit support?
Here are our tips of how to craft a strong Donate page:
Image source credit: Juan Pablo Serrano Arenas
1. Make it easy to donate
The easier it is to donate, the more likely people are to do it. Make sure your donation link is the MAIN call to action your website - like in your main navigation header and first thing above the fold when your site is loaded.
Then, once they’re on the Donate page: make sure the form is simple and straightforward. Don't ask for too much information, and make sure your donors can easily choose the amount they want to donate. You can even offer different payment options, like PayPal or credit card, to make the process even easier.
2. Use social proof
People are more likely to donate if they know that others have already done so. Use social proof on your donor page to show that people are donating to your organization. You can include testimonials from donors, show a donation ticker that updates in real-time, or even showcase the number of donors you've had in the past month.
3. Make it personal
Donors want to feel like they're making a difference. Make your Donate page personal by sharing stories of the people or communities that your organization is helping. Use real names, real photos, and real stories to show the impact of your work. This will help donors feel connected to your cause and more likely to donate.
4. Radiate energy
This means that your page should be visually appealing, easy to navigate, and full of positive energy. Use high-quality images and videos to showcase the impact of your organization. Share success stories, and make sure your donors know that their contributions are making a real difference.
5. Follow up
Once someone has donated, don't forget about them. Follow up with a thank you email or letter. Let them know how much their contribution means to your organization and the people you serve. This will help build a relationship with your donors and encourage them to donate again in the future.
Remember: Just having a donation page on your website isn't enough to attract donors. You need to actively drive conversions to your donor page.”
Driving conversions to your donor page doesn't have to be difficult.
By making it easy to donate, using social proof, making it personal, radiating positive energy, and following up, you can attract more donors and keep your organization running smoothly.
If you need any help, we're here for you. You can join our bi-weekly newsletter to get more tips like these, or send us an email to ask us any questions about types of touchpoints!
