Our journal
and writings
We believe in order to change the world we must always be open to new ideas.
We’re experts in design for mission-driven work. We use this space to share our approach and our thoughts on marketing for nonprofits.
The benefits of hiring a nonprofit-focused design studio
Let’s chat about why hiring a nonprofit-focused designer for your brand and website can elevate your mission, grow your impact, and build long-term trust.
How strategic design can strengthen your nonprofit
We know investing in nonprofit branding or web design can feel like a big step—especially when you're navigating limited resources. Here are ten ways that thoughtful, strategic design can make your nonprofit stronger, more recognizable, and more aligned with your mission.
How to prepare your nonprofit website content before design begins
Prepping your content before you start designing your website can save you time, energy, and stress. We created a Website Prep Guide to help you clarify your goals, organize your copy and assets, and walk into your website project feeling ready.
8 signs your nonprofit is due for a rebrand
Your nonprofit’s grown—but has your brand kept up? If your logo, messaging, or website still feel like the old you, it might be time for a rebrand. Here are 8 signs it’s time to refresh, realign, and reconnect—with your team, your donors, and your mission.
How to reduce your nonprofit website's carbon footprint
Thinking about your website’s carbon footprint isn’t just good for the planet—it’s good for your users, too. A cleaner, faster site is easier to navigate, more engaging, and more energy-efficient. In this article, we share how our approach to web design has evolved and offer simple, actionable tips for making your site lighter, stronger, and more future-friendly.
Embracing a fresh start in your nonprofit's brand identity
After 12 moves across countries and continents, I’ve learned that change—while scary—is a powerful catalyst for growth. The same is true in business. A brand refresh can transform how you see your business and how others experience it.
How empathy makes me a better designer for nonprofits
When I left my cushy advertising design job to pursue nonprofit work, that’s when I really realized how deeply I cared. But over the years and late nights pushing pixels for big Ad, I realized something: I hated it. I wanted to feel like my work was making a difference.
How to turn your nonprofit's programs page into a donation funnel
Is your nonprofit's programs page doing more than just sharing info? From impactful stories to seamless donation buttons, we’re sharing how to turn your programs page into a powerful fundraising tool.
5 key pillars of a powerful nonprofit website
Looking to take your website to the next level? Let’s talk about the key elements that make a site truly powerful and how they can help you connect with your audience in meaningful ways.
Using icons to tell stories
Icons can go beyond literal representation to strike a powerful balance between symbolism and imagination, evoking emotion, telling a story, and sparking curiosity in branding.
Nonprofit web design trends: just trendy, or truly impactful?
Web design trends are constantly evolving, but the best ones go beyond just looking trendy—they enhance functionality and improve user experience. In this post, we’ll explore how modern design elements like grids, sticky navigation, and unique animations are not just stylish but can create more structured, user-friendly, and immersive digital experiences.
The human side of nonprofit fundraising
When it comes to nonprofit fundraising, success often lies in balancing empathy, strategy, and genuine human connection. Jason Brown, Director of Operations - US at Kutoa Project, shared his insights into the evolution of fundraising, the importance of human capital, and how to create lasting relationships with donors.
Reframing nonprofit language and storytelling for greater impact
We often see language and storytelling tropes that we believe to be damaging for communities, individuals, and the work of nonprofits as a whole. It’s time to change the narrative.
What design really costs your nonprofit (and what it's worth)
When we say “cost of design” we don’t mean these literal costs like your transactional expenses. We mean what you’re not getting due to poor or less-than-adequate design.
How to present your nonprofit's programs and services effectively
Capturing the attention of your audience is more crucial than ever. While having a good idea or mission is the foundation of your business, without effective communication and a strong visual presentation of your offerings, your brand can fall short. In this newsletter, we'll explore the relationship between design and copywriting, and how leveraging this dynamic duo can not only enhance the immediate impact of your brand but also contribute to its longevity.
How to write authentic copy for socially conscious brands
Consumers are not just looking for products or services; they are seeking brands that align with their values and contribute positively to society. Here’s a comprehensive guide on how to effectively connect with your target audience and convey your commitment to social responsibility.
How to create a donor-friendly nonprofit website
When it comes to fundraising for non-profits, having a donor-friendly website can make all the difference. A website that is easy to navigate, visually appealing and provides donors with the information they need can increase donations and engagement. Here are some tips to create a donor-friendly website.
Choosing a website hosting platform for your nonprofit
One of the foundational elements of a successful online presence is selecting the right website hosting platform. With numerous options available, it can be overwhelming to decide which one is best suited for your nonprofit's needs. Here’s some tips on how to decide.
How to create an inclusive, accessible nonprofit website
Not everyone experiences the web in the same way. To ensure that the digital landscape is truly inclusive, we have to prioritize accessibility.
What types of photos does your nonprofit need?
Non-profit organizations have an essential role in our communities, and photography plays a significant role in telling their stories. A well-planned photoshoot can help non-profit organizations to showcase their work, raise awareness, and even attract donations. In this blog post, we’ll share some of the type of photos we see as we’re designing websites, campaigns, and marketing that every nonprofit needs to have!
