Our journal
and writings
We believe in order to change the world we must always be open to new ideas.
We’re experts in design for mission-driven work. We use this space to share our approach and our thoughts on marketing for nonprofits.
Why we stopped thinking in brand deliverables for nonprofits
Most organizations think their brand “isn’t working.” What’s usually underneath the request is something bigger: a clarity problem, a consistency problem, or a growth problem. That’s why we don’t think about nonprofit brands in deliverables. We think about them in stages.
Your nonprofit is a soul with a brand: why identity starts with mission
I recently heard the quote, “You are a soul with a body, not a body with a soul.” The same is true for our businesses and orgs! They are more than just brands. They themselves are souls. So we should treat them as such.
Is your nonprofit brand resonating with your audience? Here's how to tell
How do you know if your nonprofit brand is working? These are the real-world, non-number signs your community is connecting with your mission.
How to tell the story behind your nonprofit rebrand
Launching a new brand is more than a logo drop—it’s a moment to celebrate your mission and reconnect with your community. Here’s how to approach your brand launch with intention, heart, and just the right amount of fanfare.
How strategic design can strengthen your nonprofit
We know investing in nonprofit branding or web design can feel like a big step—especially when you're navigating limited resources. Here are ten ways that thoughtful, strategic design can make your nonprofit stronger, more recognizable, and more aligned with your mission.
8 signs your nonprofit is due for a rebrand
Your nonprofit’s grown—but has your brand kept up? If your logo, messaging, or website still feel like the old you, it might be time for a rebrand. Here are 8 signs it’s time to refresh, realign, and reconnect—with your team, your donors, and your mission.
How empathy makes me a better designer for nonprofits
When I left my cushy advertising design job to pursue nonprofit work, that’s when I really realized how deeply I cared. But over the years and late nights pushing pixels for big Ad, I realized something: I hated it. I wanted to feel like my work was making a difference.
How to turn your nonprofit's programs page into a donation funnel
Is your nonprofit's programs page doing more than just sharing info? From impactful stories to seamless donation buttons, we’re sharing how to turn your programs page into a powerful fundraising tool.
5 key pillars of a powerful nonprofit website
Looking to take your website to the next level? Let’s talk about the key elements that make a site truly powerful and how they can help you connect with your audience in meaningful ways.
The human side of nonprofit fundraising
When it comes to nonprofit fundraising, success often lies in balancing empathy, strategy, and genuine human connection. Jason Brown, Director of Operations - US at Kutoa Project, shared his insights into the evolution of fundraising, the importance of human capital, and how to create lasting relationships with donors.
What design really costs your nonprofit (and what it's worth)
When we say “cost of design” we don’t mean these literal costs like your transactional expenses. We mean what you’re not getting due to poor or less-than-adequate design.
