ALE NOW DESIGN • HAMMOND, LOUISIANAThe Search for Clarity, Purpose & Direction
01 WEB DESIGN02 SQUARESPACE DEVELOPMENTAle Now Design is a human-first brand strategy studio that strives to provide clarity to purpose driven business owners. It exists to help people gain confidence, freedom, and fulfillment knowing the direction their business is headed.
Sereth Design was brought in to help Ale Now stand out by piecing the many elements of Ale Now’s studio into a beautiful, intentional, and scroll-stopping website.
To tell their story in a way that is compelling and draws eyes in.
Clarity is Attainable
For potential clients, a website is a safe space to feel like they’re in good hands as they find the right strategist to help them find clarity in their life and business.
The website objectives for Ale Now Design were to:
Show that clarity is attainable
Be easy to navigate and digest, which gives potential clients the confidence that we understand how to be clear, concise, deep and timeless
To use clean, uncluttered design to allow essence to shine through
CLARITY
CONFIDENCE
SAFE
UNCLUTTERED
MODERN
CLARITY CONFIDENCE SAFE UNCLUTTERED MODERN
THE DESIGN MOODBOARD
Living, Moving, and Flourishing
Throughout the website a second goal was to break the “traditional” website style. This was achieved by embracing white space a knowing when to pare back; the use of texture over images to give spaces a three-dimensional feel; and breaking typical hierarchies. Overall we created a beautiful website that lives, moves, and flourishes with passion and clear sense of purpose.
Hover below to scroll through the website.
WHAT THEY SAID“Working with you has been a game-changer. The transparency and clarity I had throughout gave me peace of mind. You listened and understood what I wanted and even pushed the design and structure to be so much better! The level of attention to detail was also incredible. From subtle animation details to how the menu worked, I loved that you were all in with me trying to figure out things. I felt the dedication and love poured all over the site. I am forever grateful. 🤍 I have no doubt this website will mark a new era for my business.”
— Alejandra McPherson • Ale Now Design • Hammond, Louisiana
