To make your customers feel like your brand truly understands them, you first need to know your audience. Knowing your audience inside and out is crucial to successfully building a lasting relationship because it allows you to tailor your marketing and brand design directly to your customers.

Sereth Design exists to support businesses committed to changing the world through heart-led brands. That’s why we loved working with Mariselle & Co., a line of goods that highlights unique and high-quality products, carefully curated by two sensational interior designers.

As a business owner, you’re always looking for ways to grow your company. However, it can be hard to know what strategies you should prioritize first. For example, should you hire a designer, a brand manager, or both? Here’s how to know!

If you’re thinking about hiring a designer, the first question you’ll need to ask yourself is what you’re looking for. Beyond technical proficiency in their craft, there are many important qualities that a designer should possess. Here are some of the most important ones.

Professional design and branding isn’t just for big companies. Even local, small businesses can benefit from working with a professional — and it’s not as out of your reach as you might think!

As a business owner, it’s difficult to ignore the pressure that you should be devoting all your time to growing your business. If you want to stay ahead of the competition, it can feel like any time spent away from your desk is time wasted. That’s why it’s important to have hobbies — for intentionally taking time away from your business.

Fundraisers, door-to-door campaigns, and petitions are some of the many creative ways nonprofits work to spread their message. As visionary, world-changing organizations, they are always seeking ways to further their mission. One frequently overlooked way to do that, however, is through quality branding and design.

Content creation is composed of two key elements: good copywriting and good design. If your content is missing either of these elements, it will be difficult for you to create content that will truly resonate with your customers.

Your graphic designer isn’t going to expect you to be a design expert — so don’t worry about learning color theory or digital marketing principles. However, there are a few things you can do to make sure you’re prepared to make the most out of your work together.

When you’re a freelancer or business owner, it can be hard to allow yourself to take a break. Just because you don’t work in a more traditional setting with vacation time and PTO doesn’t mean you should expect yourself to work nonstop, 365 days a year.

While giving your website an overhaul can make a significant difference when it comes to aligning your online presence with your authenticity it can also be a frustrating and tricky process. These are some of the most common mistakes to avoid in your site redesign process.

Your website is the virtual storefront of your business — so it’s vital to make it an online space that you can be proud of! I’ve worked with dozens of companies to design their websites, and along the way, I’ve discovered a few common elements that can make or break a website.

If you’ve ever felt like your website, logo, or overall branding is no longer an authentic representation of you and your company, then it might be time for a rebrand. The rebranding process can feel cumbersome and overwhelming, but achieving a final result that truly and authentically captures the essence of your business’s personality, values, and gifts to the world, is well worth the effort.

Whether it’s a design rut, writer’s block or you’re just feeling uninspired lately, a creative rut can be debilitating. While it’s sometimes tempting to try and force an idea out, especially when you’re up against a deadline, it’s far more effective to take a step back. In doing so, you’ll not only break out of your rut, but you’ll also discover a new perspective and enable new ideas to emerge.

Sereth Design exists to support businesses committed to changing the world through heart-led brands. We loved working with Green Mountain Collective (GMC)! GMC is the nation’s oldest non-diet community.

In an increasingly digital world, customers expect every business to be present and active on the Internet and social media. In this journal, we discuss traditional and digital marketing and how cohesive graphic design across platforms digital and beyond can impact and elevate your marketing plans.

When people look at the cost of hiring a professional graphic designer, they tend to pick their jaw up off the floor and move on to a drag-and-drop tool like Canva, or Wix. While these are great tools for people who know how to use them, it can be daunting to design something that sticks out from the crowd if you’re only comfortable with templates.

When I set out to build a business, I wasn’t fully prepared! In the seasons of chaos, I’ve learned how to prioritize rest and reflect. Today, I want to share with you a few of the lessons I’ve learned as a female founder.

As I’ve found my footing in the business world, it’s still hard to say no, but it has been a rewarding experience. I wanted to share my thoughts on how to do it, when to do it, and why you should feel empowered to do so as a business owner.

When we think about our dream projects here at Sereth Design we get most excited about working with companies who are purposeful in their mission to create change in the world. One of our favorite projects to date was Paradise.love, a production company based in Chicago focused on helping brands create inclusive and diverse experiences for their audiences.