Trauma-informed counseling and education for healing across Kenya.

Kutoa Project • Nairobi, Kenya

Collage of diverse children and adults engaging in outdoor activities, learning, and socializing inside and outside.

Impact Areas

Mental health

Services

Brand identity
Website design
Website development
Strategy
Ongoing design support

Years

2021-present

Overview

Over the past four years, Sereth has partnered closely with Kutoa Project to shape a brand that honors their heart-led mission and growing impact.

Close-up of smooth, textured wood grain with shades of light brown and beige.
Billboard with two smiling girls with braided hair in school uniforms, and text 'Every child deserves healing' promoting trauma-informed counseling by Kutoa Project in Nairobi.

Brand identity

We began with a full rebrand, drawing from African mud cloth and Kente cloth as our inspiration—both rich with traditional patterns and layered cultural meaning.

Through a collaborative, research-driven process, we developed a symbol unique to Kutoa by assigning values to select motifs that aligned with the organization’s core principles. The resulting logo mark is both expressive and grounded, a visual representation of healing, faith, and cultural pride woven into one cohesive identity.

That symbol became the anchor of a full brand system designed to feel warm, hopeful, and deeply human. From that foundation, we also supported Kutoa’s storytelling through photography—remotely art directing a shoot in Nairobi to capture authentic, emotional, documentary-style images. Today, Sereth’s founder, Esther, serves as North American Board President of their board of directors.

Handwritten notes on a white paper titled 'African Mudcloth Patterns' with various symbols and words related to unity, support, safety, confidence, hope, growth, and progress, placed on a textured woven surface beside a colorful image of three people walking on a street.
A handmade doll with dark curly hair, red lips, and a colorful dress, sitting on a dark blue armchair with a beige cushion in a cozy indoor setting.
Decorative icons representing personal growth stages with labels: Individual, Rooted in Faith, Growth Together, Purpose & Hope, Simplified Monogram.
Dark grey background with the text 'Kutoa Project' and a small graphic logo above it, consisting of blue and orange elements, with a smaller version of the logo and initials 'KP' at the bottom.
Silhouette of a person's head and shoulders viewed from behind, with a bright window and curtains in the background.
Business card with the logo and name of Kutoa Project, a patterned paper with the Kutoa logo, and a dried plant on a white background.
A presentation or branding guide for the Kutoa Project, including logo designs, color schemes, and social media content, with photos of people and text explaining the project.
The image shows a plain light gray background with two pieces of textured stone and two colorful greeting cards. One card is blue with a geometric design and the letter 'K' on it, and the other is blue with the message 'Thank you very much' surrounded by abstract patterns.

Website & digital

Kutoa’s digital presence needed to match the depth and energy of their work.

We designed a digital home for Kutoa Project that could serve their two very different—but equally important—audiences: Kenyan clients seeking counseling and trauma-informed education, and international donors looking to support the work. Our role was to bridge those needs into one seamless user experience. We focused on making the booking process intuitive and accessible for local users while also building space for donor storytelling, ministry updates, and clear calls to action for giving and getting involved.

But the digital experience didn’t stop at the website. We extended the brand across social media with a cohesive set of post templates and story layouts to help the Kutoa team share updates, highlight impact, and connect with their audience consistently. We also designed digital donor handouts, newsletters, and training materials—bringing every touchpoint into alignment. As our relationship continues, we’re proud to support Kutoa’s evolving presence online and off.

View the full website

Screenshots of a website related to trauma support and counseling. The first screenshot shows the homepage with a message about supporting trauma-affected individuals and a photo of a woman, with navigation buttons. The second screenshot displays a blog or articles section with titles about dealing with fear, love, and self-talk, accompanied by images of people in discussion and smiling outdoors.
A laptop on a wooden desk displaying a website about trauma and healing services, surrounded by a white mug, a white wire basket with photos, and a glass vase with a large white flower, with black and white artwork hanging on the wall behind.
A laptop displaying the Kutoa Project website with a story about creating a community of caregivers, counselors, churches, and organizations to deliver trauma-informed care. The background is a solid dark blue.
A tablet on a textured surface displaying a website with images of smiling women outdoors and text about belief in restoration.
A collage of thank you cards and envelopes featuring blue and white geometric and patterned designs, with messages expressing gratitude.
Open brochure on white surface, shadow of a grid pattern cast across it, showing content related to Kutoa Project, with a photo of people gathered in a room.
A vertical flyer for the Kutoa Project with a navy background and purple, beige, and blue accents. It includes the project logo at the top, followed by a description about supporting trauma-affected individuals. The flyer contains a mission statement and website information at the bottom, with the hashtags #provide, #equip, and #connect.

WHAT THEY SAID

“Sereth’s expertise helped us redefine and reimagine the story we’ve been a part of building for so long in the most thoughtful and intentional way.

In our first 5 years, a lot happened that transformed Kutoa Project. When looking to tell our evolving story in a new and vibrant way, we found Sereth, our web design and branding guru. They have been so instrumental in building and continuing to support Kutoa Project’s story.”

— Shaé Brown, Executive Director

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