Flat lay of a MacBook, iPad, and iPhone on a white surface showing various digital content and websites.

A calming, intentional, and uncluttered website that brings clarity, purpose, and direction.

Ale Now Design • Hammond, Louisiana

Services

Website design
Website development

Year

2022

Multiple smartphones displaying a website design with minimalistic aesthetic, neutral color palette, and sections about branding services and contact information, arranged on a light background.

Website design + development

Sereth was brought in to help Ale Now stand out by piecing the many elements of their studio into a intentional, clear and compelling website.

For potential clients, a website is a safe space to feel like they’re in good hands as they find the right strategist to help them find clarity in their life and business.

The website objectives for Ale Now Design were to: show that clarity is attainable, be easy to navigate and digest—which gives potential clients the confidence that we understand how to be clear, concise, deep and timeless, and to use clean, uncluttered design to allow essence to shine through.

Throughout the website a second goal was to break the “traditional” website style. This was achieved by embracing white space a knowing when to pare back; the use of texture over images to give spaces a three-dimensional feel; and breaking typical hierarchies. Overall we created a beautiful website that lives, moves, and flourishes with passion and clear sense of purpose.

View the full website

Collection of various website pages and designs, including portraits, text content, and graphical elements, arranged on a dark background.
Open magazine with minimalist design, featuring a woman's portrait on the right page and text about brand strategy on the left page, on a light green background.
A computer monitor on a white desk displaying a minimalist website with text and icons, with a wireless keyboard and mouse beneath it in a modern, minimalist workspace.
Screenshot of a minimalist website design with neutral tones. The header reads "ALE NOW" with menu options on the sides. The main quote states "I believe clarity is a beautiful thing." Below, there is an image of a person holding a large feathered fan and text about brand audit, strategy, and identity. Further down, a section asks "Not sure if this is for you?" with a soft background and a small grayscale photo of a woman holding flowers at the bottom.
Smartphone displaying a website or app with a photo of two children hugging and the text 'Stop hiding. It's time to make a brand that makes you proud.'
Tablet displaying a website, a cup of coffee on a saucer, a white pen, and some green plants on a white surface.
Open laptop on a white table displaying a website featuring various pastel-colored envelopes and the name Emma Rose. 
WHAT THEY SAID

“I felt the dedication and love poured all over the site.

Working with you has been a game-changer. The transparency and clarity I had throughout gave me peace of mind. You listened and understood what I wanted and even pushed the design and structure to be so much better! The level of attention to detail was also incredible. From subtle animation details to how the menu worked, I loved that you were all in with me trying to figure out things. I am forever grateful. 🤍 I have no doubt this website will mark a new era for my business.”

— Alejandra McPherson • Ale Now Design • Hammond, Louisiana

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